Are you tired of seeing your competitors outperform you in the online space? Do you want to take a slice of their traffic and revenue? Well, the good news is that it’s possible to ethically steal traffic and revenue from your competitors using Google Ads.
Many businesses are already using Google Ads to target specific keywords that their competitors are ranking for. But did you know that there’s a more powerful way to target your competitors’ traffic? In this post, we’ll show you how to hijack your competitors’ traffic and ethically steal their revenue using Google Ads.
Step 1: Create a Custom Audience Based on Your Competitors’ URL
The first step in this strategy is to create a custom audience based on your competitors’ URL. This allows you to directly target people who have shown interest in websites similar to your competitors’.
To create your custom audience, follow these steps:
- Go to Tools & Settings > Audience Manager > Custom Segments > Hit the ‘+’.
- Click ‘People who browse types of websites’.
- Enter your competitors’ URL. You can choose to add one or multiple URLs.
Once you have created your custom audience, you can target your competitors’ traffic with YouTube, Display, and Discovery campaigns.
It’s important to note that your ads will reach people who browse websites similar to the URLs you enter. This doesn’t mean your ads will show on those URLs. Google can go beyond the targeting you’ve provided, so it’s essential to keep testing different audiences (with single competitors or multiple).
Step 2: Create Ads That Show Why Your Brand is Better
Just targeting your competitors’ audience isn’t enough. You need to actively show them why your brand is better. One way to do this is to create comparison ads that highlight the benefits of your brand over your competitors’.
Here are some examples of comparison ads:
- Bounty: 2X More Power Than Leading Brands
Bounty created an ad that compared their paper towels to leading brands. They claimed that their paper towels had 2X more power than leading brands.
The ad featured a side-by-side comparison of a Bounty paper towel and a leading brand’s paper towel. The Bounty paper towel absorbed more liquid and was more durable than the leading brand’s paper towel.
This ad is a great example of how to use comparison ads to showcase the benefits of your brand over your competitors’.
- Dove: Real Beauty
Dove is another brand that has successfully used comparison ads. They created an ad that tapped into an emotional angle. The ad showed two doors – one labeled “average” and one labeled “beautiful.”
Women were asked to choose which door they would walk through. Many women chose the “average” door.
The ad then revealed that only 4% of women would choose the “beautiful” door. The ad went on to explain that Dove believes that real beauty comes in all shapes and sizes.
This ad is an excellent example of how to use emotional appeals to connect with your audience and show why your brand is better than your competitors’.
Step 3: Write Comparison Ad Copy on Your Landing Page
The last step is to add comparison ad copy on your landing page. By doing this, you can boost your conversion rates by directly comparing your brand to competitors or the industry standard.
LearnWorlds has an entire landing page dedicated to comparing their product to Podia. They immediately show you why LearnWorlds is better than Podia from their biased perspective. As you scroll down, there are side-by-side comparisons on key features.
It’s not always about directly roasting your competitor. It’s more about identifying the main challenges and pain points of your customers and painting a clear picture of why your brand is the best solution.
Step 4: measure and optimize your campaigns
To measure your campaigns, you’ll want to use conversion tracking to see which ads and keywords are driving the most conversions. You can set up conversion tracking in your Google Ads account by adding a tracking tag to your website.
Once you have conversion tracking set up, you can see which campaigns, ad groups, ads, and keywords are generating the most conversions. You can then optimize your campaigns by pausing or adjusting underperforming ads or keywords and increasing your budget for top-performing campaigns.
It’s also important to track your return on investment (ROI) to ensure that your campaigns are profitable. You can calculate your ROI by subtracting your advertising costs from your revenue generated from the campaigns and dividing that number by your advertising costs.
Remember to continually test and refine your campaigns to improve their performance over time. This includes testing different ad copy, landing page designs, and offers to see what resonates best with your target audience.
While this strategy can be effective in stealing revenue from your competitors, it’s important to approach it ethically. Here are a few things to keep in mind:
- Don’t engage in false or misleading advertising. Make sure your ads and landing page copy are truthful and accurate.
- Don’t use your competitors’ trademarks or copyrighted materials in your ads or landing pages without permission.
- Don’t engage in click fraud or other deceptive practices that could harm your competitors or violate Google’s advertising policies.
By following these ethical guidelines, you can use this strategy to gain a competitive advantage without resorting to unethical or illegal tactics.
If you’re looking for a way to gain a competitive edge and steal revenue from your competitors, targeting their custom audience with Google Ads can be a powerful strategy. By creating ads that show why your brand is better and optimizing your landing page copy to highlight your unique value proposition, you can convert your competitors’ traffic into loyal customers.
Remember to measure and optimize your campaigns to continually improve their performance, and always approach this strategy ethically to maintain your brand’s integrity and avoid legal issues. With the right approach, you can use this strategy to take your business to the next level and outpace your competitors in the online marketplace.