Are you looking for a way to gain better control over your Performance Max campaigns? Look no further than the updated Performance Max spend allocation script v20. In today’s PPC Blog, we’ll discuss the latest breakthrough in PPC advertising and how you can use this script to unlock new insights and take back control of your advertising strategy.
Unlock New Performance Max Insights: See Share of Spend on Search
As a Google Ads Specialist, you’re likely aware of the limitations of the current pMax spend allocation script. While it provides additional insights into pMax spend on Shopping, Video, and ‘Other’ networks, it falls short because ‘Other’ includes both Search and Display/Discovery data.
However, thanks to Mike Rhodes from AgencySavvy and Tobias Hink, there is a new breakthrough in PPC advertising. They found a way to single out spend on the Search network by hacking into Google’s API. With their sharp minds, they created a new script that visualizes pMax spend on Shopping, Video, Display, and Search.
Introducing Performance Max Spend Allocation Script v20
With the latest script, you can gain valuable insights into where your pMax budget was spent across different networks. The new green bars (Search Cost %) allow you to see the share of your pMax spend on the Search network.
Using the script is simple. With one overview, you can quickly identify trends and see if you’re spending where you want to. Create an action plan based on the insights to take back control of your advertising strategy. You can even use the script to see if/how much pMax is cannibalizing your Search campaigns.
Set Up the Script in Your Accounts to Take Back Insights and Control
To make the most out of this new breakthrough in PPC advertising, we recommend setting up the script in your accounts and analyzing the data at least once per week. Quickly take action based on the insights you gain to optimize your pMax campaigns and take back control of your advertising strategy.
In conclusion, the updated Performance Max spend allocation script v20 is a must-have tool for Google Ads Specialists running pMax campaigns. With this script, you can unlock new insights into your advertising strategy and take back control of your advertising campaigns.
Thanks to the sharp minds of Mike Rhodes and Tobias Hink, you can now gain valuable insights into your pMax campaign that were previously hidden from view. Set up the script in your accounts today and start taking back control of your advertising strategy.
Link to the new script by Mike Rhodes (and a special thanks to Tobias Hink). Both account and MCC-level scripts are available.