As a marketer, you’re always looking for ways to improve your Google Ads campaigns. You meticulously craft ad copy, set up audience targeting, and analyze performance metrics in Google Analytics. But are you missing out on essential conversions because of discrepancies between Analytics and your internal performance data?
For one of our clients, we recently discovered a significant difference between the revenue recorded in Google Analytics and their internal performance data. Suspecting that Analytics may be missing conversions, we decided to manually implement a Google Ads conversion tracking tag via Tag Manager to see if this was the case.
The results were mind-blowing! In the first month after implementing the Google Ads conversion tag, we recorded over £15k+ in additional revenue when compared with GA. This goes to show that relying solely on Google Analytics to track conversions can result in missed opportunities and revenue loss.
By manually implementing a Google Ads conversion tracking tag via Tag Manager, you can identify missing conversions that may be crucial to your campaign’s success. This can help you optimize your campaigns for the right audience and drive more revenue for your business.
Moreover, adding the Google Ads conversion tag as a secondary conversion action can help you avoid duplicate conversions while you’re still testing the tag’s functionality. Once you’re confident that the tag is recording conversions correctly, you can make it a primary conversion action and optimize your campaigns accordingly.
In conclusion, if you’re relying solely on Google Analytics to track conversions for your Google Ads campaigns, you may be missing out on essential data and revenue. By manually implementing a Google Ads conversion tracking tag via Tag Manager, you can identify missing conversions, optimize your campaigns for the right audience, and drive more revenue for your business. So why not give it a try and see the results for yourself?