As a digital marketer, you know how important Google Ads can be for driving traffic and generating leads for your business. But with so many features and options available, it can be challenging to keep up with the latest strategies and best practices.
If you’re struggling to get the most out of your Google Ads campaigns, don’t worry. In this blog post, we’re going to share the 10 most impactful tips that you can implement right away to boost your performance and achieve your business goals.
Get Clear on Your Goals and KPIs (and Log Them Somewhere)
The first step in any successful Google Ads campaign is to define your goals and KPIs (key performance indicators). Take the time to think about what you want to achieve with your campaigns, whether it’s increased website traffic, higher conversion rates, or improved ROI.
Once you’ve defined your goals and KPIs, make sure to log them somewhere and remind yourself of them daily. This will help you stay focused and make data-driven decisions when managing your campaigns.
Set Up Conversion Tracking with the Google Ads Tag
Conversion tracking is essential for measuring the effectiveness of your Google Ads campaigns. By using the Google Ads tag, you can track a wide range of actions, including website clicks, form submissions, and product purchases.
Make sure to set up conversion tracking before launching your campaigns to ensure you’re measuring the right metrics and making informed decisions based on accurate data.
Exclude Branded Terms and Catch Them in a Branded Standard Shopping Campaign
If you’re using Performance Max (pMax) campaigns, you may notice that your data is inflated by branded search conversions. To get a more accurate picture of your campaign’s performance, exclude branded search terms and catch them in a Branded Standard Shopping campaign instead.
This will allow you to focus on non-branded search terms and get a better understanding of how your campaigns are driving results.
Test a Feed-Only vs. All Assets Campaign Structure
When setting up your campaigns, consider testing a feed-only vs. all assets campaign structure. By using a feed-only structure, you can create a Smart Shopping campaign with additional DSA functionalities, which can work great for many clients.
Test both options and see which structure works best for your business goals and audience.
Use Portfolio Bid Strategies with Max CPC Limits
To combat extremely high CPCs (cost per click), use portfolio bid strategies with max CPC limits. By setting a maximum CPC bid limit, you can prevent Google from going crazy with CPCs on target ROAS/CPA bid strategies.
This can be a significant cost-saver on search, so make sure to consider this option when managing your campaigns.
Combine First-Party Data with Google-Owned User Data
To optimize your audience signals, combine your own customer data with Google-owned user data. This will help you get a more accurate understanding of your audience and create more targeted campaigns that resonate with your customers.
Make Sure Your Audience Tag Is Configured Correctly
Keep an eye on your Audience Tag to ensure it’s configured correctly. If it’s not, your remarketing campaigns may stop working because the audiences aren’t updated with new user data.
For e-commerce clients, make sure that ecom_prodid is firing correctly to enable dynamic remarketing.
Research Your Competitors Before Creating Assets
Before investing a significant amount of money in new videos or images, start by researching your competitors.